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Thursday, December 27, 2012

EPIC Goodness for a Hobbit-sized Price!

The eBook revolution has literally shaken the foundations of the publishing world. For centuries, print publishers have been the one and only gatekeeper, deciding if and when a writer could be published and transformed into a professional author.

eBooks have changed that. Now, anyone can publish...anything at any time. Now, the readers are the gatekeepers, and it's up to them who sells and who doesn't. Putting the power in the readers' hands is a great thing. And it has sent a shock wave through powerhouse print publishers. Most, if not all, print publishers are being forced to change the way they do business.

One of these changes is offering to sell books via Kindle, Nook, and all those other ebook formats. That's easy enough to do. A little formatting, and WHOOSH--digital content for the masses. But how to price it? That's the thing. And most print publishers missed the boat on this issue.

eBooks are digital property, not physical. But most print publishers went ahead and priced their eBooks at or close to trade paperback costs. I've read that the reason for keeping the cost of eBooks higher is to "avoid devaluing the print version." When translated, that means: we don't want to lose money.

The reality is that publishers WILL lose money by keeping the price of eBooks high. With the exception of the BIG NAME authors, people just aren't willing to shell out full physical cost for a digital property. What some publishers refuse to realize is that lowering the price on eBooks (again a digital property) will actually make more money because the volume of sales will go up substantially when the eBook price comes down.

After all, we're living in the digital age. The age of iTunes and Instant Video. People will drop a buck on a song or $3 on a movie without batting an eyelash. Why wouldn't books be the same?

So, I'm stoked and proud to say that my publisher, AMG International, is beginning to offer eBooks at a much-lower-than-print-price. It's a progressive move, one that the buying public should appreciate, that's for certain!

I think for AMG, and for many other publishers trying the lower eBook pricing, that it's kind of an experiment. They really want to know if 1) can they make money through higher volume?  2) will print sales go down if they make eBooks inexpensive?  I believe #1: YES, #2: NO. But it's up to the public, really.

So, ladies and gentlemen {Insert Trumpety Fanfare) it gives me great joy to announce that The Sword in the Stars, book 1 of 7 in the Dark Sea Annals, is now available on Kindle for the lowest price ever: $2.99.

Click here for EPIC Goodness at a Hobbit-sized price!