Book Trailers seem to be gaining popularity. A Barnes and Noble CRM once told me that most big chain bookstores will be installing large, flatscreen TVs that do nothing but run loops of book trailers all day long!
I've been a big fan of Apple's iMovie for quite some time. It has some remarkable applications for authors--esp. for the aforementioned book trailers. The way iMovie integrates with other software: LiveType (for titling), Soundtrack and iTunes (for music), and iPhoto (for still shots and artwork) is nothing short of amazing. I spent most of last spring creating a full length Door Within video trailer. I took the video with me to the International Christian Retailers Show and we displayed it on TVs on the floor while I did signing. Surprising me completely, Tommy Nelson liked it enough to offer to put it on some of their DVDs.
Of course, my video was 7 minutes! :-0
They had their most excellent video guy trim and revise to make it a 90 sec. spot. This is what you see here on the right. And now, with the addition of sites like YouTube and MySpace, you have marvelous forums to promote your books.
Let me know what you think of the trailer.
Then, as a side issue--what do you all think about MySpace? It has some awful stuff on it--racy ads and such. And there have been far too many stories about predators lurking on such sites or teens using it in less than savory ways.
But…that said, it offers some amazing possibilities to reach people with your books. Like the Internet in general, it seems like a vessel that can be used for good or ill. What do you think?